About us
Commerce belongs wherestyle actually lives.
Feedshop exists because the people who create demand for style see almost none of the value it generates. We're building the place where sharing a look and earning from it are the same act.
The story
An independent European company.
Feedshop is built in Copenhagen as an independent, founder-owned company. No growth-at-all-costs mandate, no pivot roulette — we bootstrap deliberately, keep the team small, and let the product earn its own way.
The conviction behind it is simple: creators should own the value they create. For a decade, style content has powered other people's marketplaces — the inspiration in one place, the transaction in another, and the creator paid in exposure. We think the feed itself should be the shop, and the person who made the demand should be paid for it.
So we build slowly where it matters — attribution people can trust, privacy that doesn't need a banner to apologize for itself — and fast everywhere else.
What we build
Three surfaces, one platform.
The feed
A public, quiet, mobile-first feed of real style. No ads between posts, no account required, no cookie banner — every photo shoppable through markers placed exactly where the product appears.
The studio
The creator's side: post looks, tag products, watch clicks and commissions trace back to the exact post that earned them, and get paid out — with the tracking built and maintained for you.
Feedshop Direct
Our first-party tracking for merchants: a Shopify app, a signed postback API and a partner portal — so brands can work with Feedshop directly, without an affiliate network in between.
Operating principles
How we run the platform.
Creator-first economics
The commission model is the business — creators earn on every sale they drive, on terms we publish, with earnings they can trace. We win when creators do, in that order.
Privacy by default
Cookieless self-hosted analytics, hashed IP addresses, no cross-site tracking of anyone. Not because a regulation forced it — because attribution doesn't require surveillance.
Transparent attribution
Every commission traces back to a click, a post and a creator. No black box between a follower's tap and a creator's payout — that chain is the product.
Small teams that ship
We ship weekly and own things end to end. A small team with taste beats a big one with process, and the platform reflects whichever one you actually are.